Bedbugs - National Geographic video

An army of these can attack a person 500 times in one night:



How To Get Rid of Bed Bugs - The Home Depot video:

Healthcare social media #HCSM - top articles

Here are my suggestions for some of the top articles related to healthcare social media (#HCSM) in the past 2-4 weeks:

Impact of Social Media on Dissemination of Research: close correlation between when I tweet the paper and downloads. Prior to me blogging and tweeting about the paper, it was downloaded twice. After, it immediately got 140 downloads http://buff.ly/1yf4ylW

Is It Okay to Choose a Children's Hospital Based on Social Media Presence? http://buff.ly/10mSLae - Apparently, yes, it works.

Self-organization on social media: endo-exo bursts and baseline fluctuations. http://buff.ly/10mTMzc - Twitter is an excitable medium

Naturally Occurring Peer Support through Social Media - Study of Individuals with Mental Illness Using YouTube http://buff.ly/10n1U2t

Online Mate-Retention Tactics on Facebook Are Associated With Relationship Aggression (study) http://buff.ly/1oC0Anl

Wikipedia Emerges as Trusted Internet Source for Ebola Information http://buff.ly/1DterO5

Reputation only: US News & World Report will use Doximity as sole source for physician surveys for "Best Hospitals" http://buff.ly/1ycubDy

The Web Is Dying; Apps Are Killing It - mobile users spend 86% of their time on apps and only 14% on the Web - WSJ http://buff.ly/1xx4QHM

Blogging References for ACR 2014 Social Media Bootcamp http://buff.ly/1EUOnhs

A quick list to Social Media Guidelines for Medics: take your pick http://buff.ly/1qd7y2S

Improving your account security - advice from Google engineer Matt Cutts http://buff.ly/1pcewEs

How to active Find my iPad/iPhone http://buff.ly/1pcfjp4 -- Find my Android device http://buff.ly/1tdoiTo

We found a way how not to use social media, if you run a medical journal http://buff.ly/1xU6iEf

Make social media promotion a "standard of care." Here's how you prove it: Create social media posts for a study and include shortened links. Count the clicks on those links. If that number is greater than zero, the post increased article readership. http://buff.ly/1zRQgZh

The articles were selected from Twitter @DrVes and RSS subscriptions. Please feel free to send suggestions for articles to clinicalcases at gmail.com and you will receive an acknowledgement in the next edition of this publication.



Cycle of Online Information and Physician Education (click here to enlarge the image).




Duty calls. Image source: Xkcd.com, Creative Commons license.

Neurological center at Cleveland Clinic Florida: Egil and Pauline Braathen Center

A look inside the Egil and Pauline Braathen Center -- the brand new 144,000 square foot Braathen Center houses world-class neurological services and comprehensive cancer program (video):



"Born in London, Mrs. Braathen was a fashion model and buyer and subsequently developed her own fashion business. She married Egil Braathen, a Norwegian businessman, who became one of the country’s wealthiest men, owning and developing property throughout Norway and in other parts of the world, including the United States. He died in 2009, after suffering the debilitating effects of Alzheimer’s disease for more than a decade. Today Mrs. Braathen is a resident on the private apartment ship “The World,” traveling all over the globe but always returning to Cleveland Clinic Florida for her medical care.

“Through this donation, I want to celebrate my husband’s genius and success, in the certain belief that it will improve many lives for years to come,” Mrs. Braathen said."

It all started with a love story and Mrs. Braathen had written a book about it:

http://memoirsofamarriage.com/Memoirs_of_A_Marriage/Memoirs_of_a_Marriage.html

Related:

Cleveland Clinic Braathen Center Opening
https://www.youtube.com/watch?v=L7wWuo1g0Ww

$30 Million Gift Will Transform Neurology
http://floridacampaign.clevelandclinic.org/news/30-million-gift-will-transform-neurology/

Braathen Center Opens in Florida
http://giving.clevelandclinic.org/articles/braathen-center-opens-florida

Disclaimer: I am an Allergist/Immunologist, Cleveland Clinic Florida and a Clinical Associate Professor, FAU Charles E. Schmidt College of Medicine.

How to combine exercise and diet in one acivity: Should hospitals teach patients how to grow vegetables?

Google has a vegetable garden

Google was doing it in 2007: In Growing our connection to food, Google explained they launched a mini-farm on campus with 300 self-watering containers. The correct name for the containers is sub-irrigated planters (SIPs) and they can be purchased commercially ($30) or made from plastic totes.

Sports team has a mini-farm

San Francisco Giants have a mini-farm on their stadium growing kale, Swiss chard, lemon grass, sage and more. The garden—one of the first of its kind at an American sports stadium—comes as a bizarre sight to some fans who associate stadiums with more traditional fare. But the Giants say that the Garden, as they call it, promotes healthy eating. In a city with no shortage of fussy foodies, it has attracted its share of devotees.



Hospitals could be next

The Giants garden may be an almost utopian oasis of tranquility, with its rows of lushly packed planter beds and water-conserving, vertical garden towers. But it is also a popular vantage point—complete with tables and seating. Fans who want to stay planted inside the garden can still watch the game action through a series of cutouts in the center-field wall or follow it on one of TVs.

Quoting the late author Lewis Grizzard, it reads: “It’s difficult to think anything but pleasant thoughts while eating a homegrown tomato.”

It is possible that hospitals that focus on wellness initiatives may be interested in launching their SIP-powered gardens as an educational initiative for patients and staff.

Related videos:



Google Garden Planting. Executive Sous-Chef Jennifer Johnston leads a team of volunteers to plant a Growing Connection garden on Google campus.



Google Garden Harvest. Rebecca Jepsen from Santa Clara County Master Gardeners helps Jennifer maintain and harvest the garden.



The Growing Connection Gardens at Google. Google Chief Internet Evangelist and Co-Chair of the Global Advisory Board of The Growing Connection Vint Cerf stopped in and helped unveil The Growing Connection's Gardens at the Googleplex on May 1, 2007.

References:

Official Google Blog: Growing our connection to food http://buff.ly/1oC2lkr

For San Francisco Giants, the Star of This World Series Is a Vegetable Garden - WSJ http://buff.ly/1sY8qpM

"Food gardening is the most intelligent adult endeavor on earth and ought to be understood by anyone who eats. You eat healthier, fresher, tastier food, enjoy gentle exercise, and make new friends." Source: http://amzn.to/RpbdJx

Gardening helps you burn calories - 160 calories for 30 minutes of gardening http://buff.ly/1ekjB7L

Why Gardening is Good for Your Health (infographic) http://bit.ly/10JAhzU

He who plants a garden plants happiness. — Chinese proverb

Medical jokes portray an unflattering picture of doctors in general

From this French study:

Sociological studies have shown the link between humor and unconscious ideas that we have of the society in which we evolve. Researchers conducted a survey to answer the question: "What were the stereotypes of our medical profession that emerge from a transcript of jokes collected in a medical population?"

Recruitment of the source population (doctors and medical students) was done through different personal and professional mailing lists, Twitter, Facebook, and medical press. The inclusion period was 6 weeks (from June 6 to July 14, 2013). Each physician recruited received the link to the study authors' blog: http://humourmedical.overblog.com which contained a link to the questionnaire.

Physicians responded to the following simple proposition: "tell the joke involving doctors you laugh the most".

Analysis of jokes was made by 3 investigators. First, two investigators pooled of results to generate a stereotype for each joke. Then a triangulation was made with a third investigator, to determine the final stereotype.

512 jokes were collected on the site and 448 were included in the analysis. The gender of respondents was 284 men (63%) and 164 women (37%).

156 different stereotypes were classified into 6 themes:

- Anesthesiologists were represented as lazy, inveterate coffee drinkers and less awakened than their sleeping patients.

- Surgeons were seen as megalomaniac, tyrannical with other professions, operating without thinking, as their "brain down to a neuron."

- Medical students appeared docile and absurd.

- Psychiatrists were as "crazy as their patients, sometimes passing them to the consultation and looking only at their past relationship."

Researchers claim that the stereotypes contained in the medical jokes were quite caricatured and portrayed an unflattering picture of doctors in general.



Video: "You can never Trust Doctors" (embedded above).

I'm sure some patients and doctors will not find this Eurosport commercial funny, and they probably have a point. Humor may be difficult to explain and interpret. Some social media "experts" even advise doctors not to use humor on Twitter, Facebook and blogs for fear of misinterpretation and legal repercussions.

However, humor is what makes us human. It can also help with the healing process and provide some relief at a time when you need it the most. The commercial above may not provide the best example for that particular purpose but I think you get the point.

Comments from Twitter: @scanman: Ha!! I do this ALL THE TIME!!!

References:

[The jokes are vectors of stereotypes. Example of the medical profession from 220 jokes.] [Article in French] Presse Med. 2014 Oct 2. pii: S0755-4982(14)00419-9. doi: 10.1016/j.lpm.2014.05.013. [Epub ahead of print]
http://www.ncbi.nlm.nih.gov/pubmed/25284735
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