Dmitriy of HealthVoices.com gave a presentation about medical blogs at the 2006 Consumer Directed Health Care Conference:
"The slides are attached, so you can download and see for yourself what caught the attention of consumer-directed healthcare leaders.
Nearly everyone I talked to immediately got the transformative power that blogging and open media will have on behavior of healthcare consumers."
You can download the PowerPoint file.
Image source: OpenClipArt.org, public domain