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I had used a Pubmed workaround to get RSS feeds for the new articles from AFP but recently noted that the academy website has started offering RSS and podcast feeds:
RSS Feeds from AAFP News Now
Available Podcasts from the AAFP
The Continuing Medical Education (CME) podcast seems the most useful one among the 3 podcasts offered currently.
References:
Make Your Own "Medical Journal" with iGoogle Personalized Page
Share iGoogle Tabs with Medical Journals, Podcasts and Gadgets
Get RSS Feeds for Any Medical Journal from Pubmed