Please don't blame me, but the newly-made word "apomediation" comes to my mind when looking at the cartoon above. I greatly respect Gunther Eysenbach for his work on the Medicine 2.0 congress but I still find it somewhat difficult to endorse the creation of a new word to describe the use of Web 2.0 services in medicine.
According to Gunther, "traditional media intermediaries are replaced by apomediaries -- tools and peers standing by to guide consumers to trustworthy information, or adding credibility to information."
References:
Announcement: Conference on Web 2.0 in Medicine in Toronto, September 2008. What is "Apomediation"?
Image source: Fiction Rule of Thumb, xkcd.com, Creative Commons Attribution-NonCommercial 2.5 License.
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