BMJ: Scientific publishing no longer only about print, must include online publishing, broadcasting, communities

From the BMJ blog:

Scientific publishing is no longer about print but increasingly includes online publishing, creating online communities

The BMJ has its own social network, doc2doc. What about NEJM, JAMA and Lancet?

Most journals now produce videos and podcasts to go with their written material - publishers are broadcasters as well.

Soon almost everyone will have an internet phone and publishers will be able to to send specific content to each user

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