State of the Blogosphere 2009 Survey by Technorati

I summarized a few interesting data points from the annual Technorati survey:

Bloggers are a highly educated and affluent group, the majority have a household income of $75,000 per year or higher. The average blogger has three or more blogs and has been blogging for two or more years

Two-thirds of the bloggers are male, 60% are 18-44, only 4%“blog full-time for a company or organization

The rise of the professional blogger continues, 70% are better known in their industry because of their blog. Only 12% of professional bloggers report that they blog about their “personal musings”

In addition to its positive personal impacts, bloggers have experienced positive career impacts. Just 6% of bloggers say that relationships with friends or family members have suffered as a result of blogging

Blogging is on an upward trajectory in many ways - 57% say that their future plans include blogging even more.

One in five bloggers report updating on a daily basis. The most common rate of updating is 2-3 times per week. Higher authority bloggers are much more prolific content creators, posting 300 times more than lower ranked bloggers

Bloggers participate in an average of 5 activities to increase traffic to their blogs. 74% of bloggers use a third party service to track site traffic. Google Analytics is by far the most popular tool

72% of bloggers are classified as Hobbyists, meaning that they report no income related to blogging. Annual revenues from blog advertising: $14,400 for Part-Timers and $122,200 for Self-Employed

Bloggers use Twitter much more (73%) than does the general population (14%). Blogs receive only 0.83% of their page views from Twitter referrals.

Image source:, public domain.

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