30% of doctors have changed a patient's treatment as a result of an Internet search

From AMedNews:

86% of physicians use Internet to access health information. Why not 100%?

72% of physicians start their health information search with a search engine, 92% of those using Google.

A third of doctors have changed a patient's treatment as a result of an Internet search.

Consistent with other search engine research findings that users tend to click the most prominent links, 92% of physician searchers clicked on the links appearing at the top of the page, 46% clicked those in the middle of the page, and 24% clicked on those on the bottom. Also, 8% clicked on sponsored links.

References:
86% of physicians use Internet to access health information. AMedNews.
Image source: Doctors Using Google by Philipp Lenssen, used with permission.

1 comment:

  1. From Twitter:

    @blogborygmi
    Using the web to check dose? Or browsing patient's facebook profile?

    @JRBtrip
    is it 30% of clinical searches result in change in practice OR 30% have reported a change (irrespective of no. of searches)? if only 30% ever change I wonder why they keep going back?

    @amcunningham
    @JRBtrip @drves Jon, I think you need to read the discussion on paper. Lots of changes made as result of search. Multiple options could be

    @JRBtrip
    @amcunningham @drves v interested as wondering if I can extrapolate finding onto TRIP. We've had ~50million searches - what impact? thanks, will bookmark and read later - looks fascinating

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