As per its editor Richard Horton, the journal Lancet is alive and kicking on social media networks with a Twitter and Facebook pages. He commented on the social media involvement of the journal on the regular podcast available from the links below:
Lancet Podcast
http://www.thelancet.com/audio
Facebook
http://www.facebook.com/TheLancetMedicalJournal
Twitter
http://twitter.com/thelancet
http://www.thelancet.com/audio
http://www.facebook.com/TheLancetMedicalJournal
http://twitter.com/thelancet