If you search "medicine" on Google Images, you get a hundred million photographs.
The most common image is a stethoscope. The next is a bottle of pills (or, sometimes, red and black capsules). The next is a surgeon, masked and gowned, slicing skin with a scalpel.
Try "patient" and you will find lots of people in stripy pyjamas, lying obediently in bed, often with a spotty rash or a leg strung up in an orthopaedic hoist.
New images are needed to break the century-old stereotypes in medical photographs.
New images needed: stereotypes in medical photographs. BMJ 2010;340:c1524.