Social media tips for employees of Dartmouth-Hitchcock medical center: What you write is forever

From Dartmouth Hitchcock YouTube channel:

Social media is everywhere... and what you write is forever.

A simple rule of thumb: if you wouldn't say something in a loud voice in the crowded cafeteria, you shouldn't say it on Facebook, Twitter, or other social media sites.

When can I use social media? Even if you have your own phone and you're just sending a quick tweet, you may only use social media for personal reasons on your own time, such as during scheduled breaks or meals.

What's not allowed?

- Posting protected health information or patient identifiable information

- Using information created by or for Dartmouth-Hitchcock - such as logos, pictures, and videos - without the approval of Public Affairs and Marketing department. It's copyrighted content.

- Creating social media sites that are branded as Dartmouth-Hitchcock without the approval of Public Affairs and Marketing.

I assembled a short list of suggestion for medical bloggers several years ago. Here it is:

Tips for Medical Bloggers

- Write as if your boss and your patients are reading your blog every day
- Comply with HIPAA
- Consider using your name and credentials on your blog and other social media accounts
- If your blog is work-related, it is better to let your employer know.
- Inquire if there are any employee social media guidelines. If there are, comply with them strictly.
- Use a disclaimer, e.g. "All opinions expressed here are those of their authors and not of their employer. Information provided here is for medical education only. It is not intended as and does not substitute for medical advice."
- Get your blog accredited by the Heath on the Net Foundation

Here is how to facilitate the Rise of the ePhysican who works hand in hand with the ePatient:

Related reading

What are the Downsides of Social Media for Doctors? Dr. Wes shares insights from 6 years of blogging

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