Here are my suggestions for some of the top articles related to healthcare social media in the past 2 weeks:Understanding Research Impact http://goo.gl/2ZHCK and 20 Strategies To Enhance The Impact Of Your Research http://goo.gl/49MLb
BMJ Learning gets social - British Medical Journal platform learns new tricks in this brave new social media world http://goo.gl/4vncy
Doctors' Use of iPads Becoming Mainstream (not my impression). Also, physician-only social networks remain stagnant http://goo.gl/9QfDf
Heart Rhythm Society 2012 Scientific Session in the Age of Twitter http://goo.gl/FGH10
"Healthcare Going To The Dogs" - a video for training hospital administrators http://goo.gl/hv40a and http://goo.gl/xsW4J
Cleveland Clinic starts a blog called "Health Hub" http://goo.gl/66FF0 - competing with the aging consumer portal of MayoClinic.com
JAMA will link 10 AMA journals like a group blog - all names will start with “JAMA”, for example, Archives of Surgery will become “JAMA Surgery” http://goo.gl/FJLL2
Cultivate followers on social media if you want to communicate science
From the blogs Soapbox Science http://goo.gl/cPQq1 and Medical Museion http://goo.gl/QmEU7 :
"Social media platforms can be very limiting. For example, can you define genotype and phenotype in 140 characters or less? If you want to use social media to communicate effectively, you need to drive readers somewhere.
Writing a blog gives substance to your social media presence. You have the opportunity to talk about science in a meaningful way, which ultimately helps people better understand the world around them. Answering those questions is probably why you got into science in the first place. Don’t be afraid to share what you’ve discovered."
The articles were selected from my Twitter and Google Reader streams. Please feel free to send suggestions for articles to allergycases@gmail.com and you will receive acknowledgement in the next edition of this publication.