Video: How to Use Google Trends for Research

How to Use Google Trends Research Tool

Google Trends Tutorial

Google Trends is a fascinating tool which can be used to monitor trends in search queries on a massive scale with billions of searches. I described a few ideas here:

Recurrent Trends in Allergy-related Searches on Google

Not surprisingly, searches for "bee sting" peak every summer:

"Asthma" searches show a double-peak distribution with the highest frequency in spring and winter, with exacerbations triggered by pollens and upper respiratory tract infections, respectively:

The data can be tailored to a particular part of the world or language. If there is enough volume, for example, a popular search term, Google Trends can be fine-tuned to show data from states or even cities.

Google Trends and Top Hospitals According to U.S. News and World Report
Recurrent Trends in Allergy-related Searches on Google
Google Trends with Numbers. Google Operating System, 06/2008.
A new flavor of Google Trends. Official Google Blog, 06/2008.
Google Shows Search Volumes. Google Operating System, 07/2008.
Keyword Tool updated with search volume data. Inside AdWords, 07/2008.

Updated: 07/12/2008

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