Quotes from a recent NY Times article extrapolated to the medical field:Your customers are talking about you and the whole world is listening: Managing Your Small Business’s Online Reputation http://bit.ly/Jfrui
84% of Americans say online reviews influence their purchasing decisions - How do doctor rating websites relate?
“Social media for business now is life or death" a restaurateur says about online reviews.
Doctors: Do you have a Web page and blog, and are they kept up do date? Is your practice (and you) reviewed in online forums or blogs? What is the first impression?
A Google alert can automatically inform you when your business is mentioned in a review, blog or online publication.
A snarky review may make your blood boil: Give yourself time to cool off and engage in a respectful, courteous manner.
“The most important thing is not to argue with your customer. Listen. Try to put yourself in the customer’s place.”
Doctor rating websites and physicians: "Don’t write fake reviews to puff up your business or trash a competitor."
Image source: OpenClipArt.org, public domain.