Best Practices for Social Media Use in Medical Education

This is a video presentation and summary by one of the best medical bloggers, Mike Cadogan of Life in the Fast Lane:

The Cycle Of Social Media In Medical Education he mentions is based in part on my concept of TIC, Two Interlocking Cycles for Physician and Patient Education.

Dr. Cadogan asked me for feedback on a few questions that he used to prepare the presentations a few weeks ago. The answers are listed below:

1) What are your TOP 3 TIPS for the intrepid doctors starting out on their social media crusade?

1. Post 3 times a week. Schedule posts in advance. In reality, 95% of medical bloggers probably quit within one year.

2. Use your blog to collect interesting ideas and share/comment on health news.

3. Write some original content, if you can, but if you don't have time, that's OK. You have a more important job as a physician in real world.

2) What are your TOP 3 TIPS for WHAT NOT TO DO on this crusade?

1. Don't disclose patient information.

2. Don't offend people.

3. Don't be unprofessional. If you use your real name, it's better to let your employer know about your social media activities. It's OK to start an anonymous blog/Twitter account to test the waters.

3) What are the top 3 benefits YOU see for the role of social media in medicine?

1. Provide expert info on health news and diseases. You, as a doctor, are the one who actually knows what he is talking about - if you stick to your area of expertise.

2. Collaborate with like-minded people.

3. Gather feedback (including critical feedback) for your ideas.

4. Grow your practice by providing high-quality actionable info to patients.

4) What (in your opinion) are the MOST USEFUL 'platforms/apps' in the social media revolution (e.g. Twitter, G+, Slideshare, Facebook, etc.)?

1. Start a blog.

2. Get useful feeds in Google Reader.

3. Share ideas and communicate on Twitter and Facebook.

Speaking from personal experience, I've started more than 30 blogs and still keep around about 7. It's important to find a purpose for your blog and other social media activities. If you don't enjoy it, you will stop eventually. Set limits and respect other priorities. Your family and your patients come first, blogs and social media are a distant second - if you spend most of your time in clinical medicine, of course. Stay away from trolls and online personas looking to start a fight. Ask for help when you need it.


The Social Media Conversation
Social Media In Medical Education
Why blog? Notes from Dr. RW. A perfectly reasonable list. All doctors should consider blogging. It's do-it-yourself CME.
Social media in medical education - Grand Rounds presentation by IUH Med/Peds residency program director

1 comment:

  1. I agree with you about the power of blogs. They are very useful, indeed. In addition to that, I'd like to list some more tools that are useful in using Social Media in education.

    >Delicious - Online bookmarking. This enables you to have your bookmarks even if you are using a different computer.
    >Slideshare - This lets you upload your powerpoint presentations so you can easily share it. It can even be embedded easily.
    >Podcasts - They are extremely powerful. It enables your followers to just download your lesson into their music players and listen to them in convenient times.

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