When it comes to social media outreach, Twitter chats are one of the best ways to reach a large audience -- and unlike traditional media, you can interact with a large number of people interested in a topic, including followers and non-followers instantly.
Only problem? Unless you've participated in a few Twitter chats, they can be tricky to follow and confusing at first.
Even worse, if you're in a poorly moderated chat -- the conversation can get stale quickly. Mayo Clinic's social media team has been participating in, and hosting quite a few health care Twitter chats. Although this video applies to health related topics, these tips on how to participate, moderate and effectively communicate during a Twitter chat should be helpful to all.